Logo Design Collection – PT Awan Data Indonesia

This project involved designing logos for a range of SaaS products developed by PT Awan Data Indonesia. Each logo was created to reflect the product’s unique purpose while maintaining a professional and modern aesthetic suitable for digital platforms. The goal was to develop visual identities that could communicate the product’s core values, enhance brand recognition, and provide flexibility for various applications, including websites, apps, and marketing materials.

Role

Visual Designer

Timeline

2025 - Now

Company

PT. Awan Data Indonesia

Tools

Figma,

The Problem

PT Awan Data Indonesia had multiple SaaS products that lacked strong visual identities. Without cohesive and distinctive logos, the products were less recognizable and had limited impact in the market.

Challenges included:

Differentiating multiple products under one company umbrella
Conveying technical and professional credibility while remaining approachable
Designing logos that work across multiple touchpoints and scales
Balancing modern design trends with timeless visual identity principles

My Role

My role in this project was UI/UX & Visual Designer, focusing on the branding aspect.

Responsibilities included:

Researching the product, industry, and competitors to inform logo concepts
Designing multiple logo concepts for each SaaS product
Refining selected concepts based on feedback from stakeholders
Ensuring logos are flexible, scalable, and usable across platforms
Collaborating with marketing and product teams to maintain brand consistency

The Features / Approach

To achieve clear and functional visual identities, I applied the following approach:

Research & Inspiration
Gathered insights on the SaaS product’s function, target audience, and industry trends to inform logo concepts.
Concept Development
Created multiple logo concepts combining typography, geometric shapes, and icons to reflect the product’s personality.
Color & Typography
Selected colors and typefaces that convey professionalism, trust, and modernity while being distinct for each product.
Iterative Refinement
Presented concepts to stakeholders, gathered feedback, and refined designs to achieve a final, polished logo.
Final Deliverables
Delivered scalable logo files (SVG, PNG) and usage guidelines for digital and print applications.

BIDI Logo

IDBaremetal Logo

Frog Logo

Onmeeting Logo

Cekping Logo

"This project reinforced the importance of translating product identity into visual language. I learned how to balance uniqueness, usability, and consistency across multiple logos while keeping the design aligned with both product goals and audience expectations. The collection demonstrates my ability to create professional, modern, and versatile logos for SaaS products while supporting cohesive brand recognition."